400 million dollars were invested in making AVATAR. The project was orchestrated by Rupert Murdoch's News Corp., that invested 150 $ million in promotion and $ 250 million in production. News Corp. shared the risks -- and profits -- with investors, who bore an estimated 60 percent of the budget. AP writes:
As a result, investors are now more focused on the fact that the movie didn't bomb than on how much profit it will make. News Corp.'s stock started climbing since positive reviews came out of sneak peak showings Dec. 10, and it's now up about 12 percent since then. What you hear is a sigh of relief, not the triumphant cry of the Toruk Makto, the name bestowed upon hero Jake Sully after he tames a huge flying dragon in "Avatar."400 million dollars are much money and I am sure it was invested after 4 million dollar research and deliberation of what the public wanted to see. If that infantile bad capitalist vs noble natives story was the result, it means that mentally, the public is an infantile idiot. It is not true that smart Jews in Hollywood are degrading American culture as The Occidental says. Those Jews are carefully studying American culture to produce what sells. Steve Sailer knows the process and he at least does not believe that Hollywood creates American taste. It is a risky business as most films bomb and lose money. The fact the AVATAR is a runaway success means that this is what Americans want to see. The fable will continue, as the characters are already made and a sequence will cost much less to produce.
There is another aspect. The film is a 3 dimensional computer marvel. Fantastic scenes of rocks floating in the air, multicolored flying dragons, ten foot tall blue creatures, no one can yet equal American film technology. Despite all the defeatist talk about American decadence, AVATAR shows that Hollywood is well and alive, and not yet following the American auto industry into oblivion.