Sunday, April 11, 2010
Israel Full of Business Opportunities
From the fifties, all public housing apartment buildings staircases and lobbies were decorated with a beige low quality sedimentary stone, infested with petrified marine snails and shells. As Israeli building quality is improving and the country is becoming wealthier, this characterless soft stone has been replaced by Jerusalem and Hebron chalk stone, glaringly white and esthetically satisfying. Richer office buildings are using real Italian colored marble.
Now Wisconsin University is going to use our humble stone (pic) renamed Ramon Golden Stone for its lobby. The initial order is for eight containers. A very smart marketer - has packaged this common stone and exported it to America for exhorbitant prices to "create a friendly environment in the University's lobby". You can sell anything to architects and interior decorators.