Saturday, December 18, 2010
Hizballah as Marketing Tool: The Case of BEAM startup
The Lebanese Army says in its website that discovered an Israeli targeting device (pic) placed at 1,715 meters height and made up of two artificial boulders with one containing equipment for transmitting and receiving signals and the other contained several batteries to provide power for the equipment for several years. A Turkish site shows details of the device including a Hebrew plaque identifying the object as made in Israel by Beam Systems Inc.
I have never heard of BEAM so I googled it and certainly, there it was. It is an Israeli startup financed by a Canadian Venture Fund. It seems very promising, and now that it has been seen operating in enemy territory, it will be desired by many foreign armies. The question confronting me on thios Shabath mormning is how to profit from BEAM's business success?
Beam Networks has developed a unique and innovative 60 GHz wireless technology capable of supporting multi-gigabit per second data rates. Why is this exciting and compelling? Beam’s wireless technology will enable communications and computing products to transfer gigabytes of content in seconds rather than the long wait times experienced today. High deﬁnition video can be transported over-the-air in its full, uncompressed native form. The need for expensive and cumbersome cabling can be replaced with a 60 GHz wireless link which eases setup and expands placement ﬂexibility. Expensive, high-capacity, last-mile ﬁber optic networking links can be also be replaced with Beam’s multi-gigabit high-bandwidth wireless solution. Beam has chosen to focus exclusively on developing a 60 GHz analog universal transceiver, which has proven to be a highly capital-efﬁcient approach. Beam is working in close partnership with IBM to commercialize this wireless solution.
The genesis of Beam’s technology has its roots in radar and data transmission research commercialized from the Israeli defense establishment. Beam’s 60 GHz wireless transceiver is based on combining silicon germanium RF chip technology and an extremely small array of antenna patches to generate a focused, high power density beam which is insensitive to interference and can pass through or reﬂect off of walls. Unique analog beam steering electronics allow the Beam transceiver to simplify and eliminate costly baseband processing, leading to an overall lower wireless solution cost. Beam’s analog beam steering approach is independent of any particular baseband solution, allowing support for multiple standards or proprietary approaches. This baseband-independent approach results in the investment funds being applied to the very challenging (but requiring far fewer engineering resources) analog transceiver design, resulting in a far more capital-efﬁcient model than competing approaches.
BEAM's CEO is Avigdor Berlin has over 35 years of experience in aerospace and defense industries. CTO and co-founder Dr Alberto Milano (pic) spent many decades designing antenna, radar and microwave systems for military and commercial applications.